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Mock Named Influential Women
Sounds & Sands Contest Winner
Spring Media FAM Tours
Travel & Tourism Luncheon
College Students Learning at CVB
United Way Food Drive
Residents Share Simple Pleasures
Travel Industry Sales Committee Meeting
June 17, 9 a.m., Daytona Beach Area CVB, second floor boardroom Golf Daytona Beach Committee Meeting
June 17, 3:30 p.m., Daytona Beach Area CVB, second floor boardroom Advertising/Internet Advisory Committee meeting
June 22, 9 a.m., Daytona Beach CVB, second floor boardroom Halifax Area Advertising Authority Meeting
June 22, 3 p.m., Daytona Beach CVB, second floor boardroom ADR/Occupancy Rates
For information on the Daytona Beach area's lodging occupancy and average daily rates, visit the Market Research section onwww.daytonabeachcvb.org. Quotable Quote
'The Old Spanish Sugar Mill & Griddle House, located in Florida'sDeLeon Springs State Park, about a 30-minute drive west of Daytona Beach, offered me an unusual breakfast experience. After I put in my breakfast order, the eggs (raw and still in the shell) and the homemade pancake mix (served in large pitchers) were given to me - and I had to cook them myself, on the built-in griddle located right in my table! I couldn't help but think that this would be a different and entertaining dining experience for the whole family, for what child wouldn't like to be a part of such a breakfast?' - John M. Smith, The Shield, Ontario, Canada, April 3, 2009 CVB members receive industry leads, this bi-monthly newsletter, free listings in various
publications, sales and marketing opportunities, and much more. There is no charge to become a CVB member. For more information, contact CVB Director of Membership & Promotions Roxanne Olsen at 386.255.0415, ext. 114 or rolsen@daytonabeachcvb.org | | | Halifax Area Bed Tax Totals Appear to be Rebounding 
Preliminary reports show that Convention Development Tax collections in the Halifax Taxing District were down 5.4% percent for April 2009, marking the beginning of what may be a rebound in the area's tourism market.
'It's probably too early to predict, but we can't help but be encouraged,' says Halifax Area Advertising Authority Chair Larry Fornari. 'While our revenues came in around five percent below the April 2008 totals, we're comparing that to the 17.24 percent we were down in March. Our occupancy for April decreased only one percentage point -- to 58 percent from 59 percent in April 2008 -- and our average daily rate decreased just $3.55 from April 2008. We feel like we may be turning a corner, and we're definitely ready.'
The Halifax Taxing District is a region which includes the Greater Daytona Beach Area from Ponce Inlet to Ormond By The Sea. The Halifax Area Advertising Authority is charged with tourism promotion for the area and oversees the activities of the Daytona Beach Area Convention and Visitors Bureau.
The Convention Development Tax, a three percent tax levied in the Halifax Taxing District on overnight accommodations, is dedicated solely to the funding of local tourism marketing initiatives. The Tourist Development Tax, an additional three percent 'bed tax' levied countywide, is currently being used to fund the $76 million expansion of the Ocean Center.
Mock Named One of the Area's Influential Women In Business DBACVB President/CEO Sharon Mock was featured in the May 11 edition of the Volusia/Flagler Business Report as one of its 2009 Influential Women In Business award winners.
Six honorees, including Mock, were selected by the local business publication as a part of its four-year-old recognition program honoring women business owners and executives. Mock was honored in the category Executive of a Nonprofit with 50 or Fewer Employees.
The publication's other 2009 honorees included Ann Martorano, Halifax Health; Michele Connors, S.R. Perrott; Barbara Revels, Coquina Real Estate and Construction; Kelly White, Jack White Land Company; and Darlinda Copeland, Florida Hospital Ormond Beach.
Travel Counsellors Home Agent Wins "Sounds & Sands" Contest, Enjoys Week-Long Daytona Beach Holiday 
Victoria Dyer of U.K.-based Travel Counsellors PLC was the winner of the recent Sounds & Sands Holiday Contest presented by the Daytona Beach Area Convention and Visitors Bureau.
Victoria and her husband Chris travelled to Daytona Beach from England in April to enjoy their holiday prize package. Promoted exclusively by the Daytona Beach Area CVB in TRAVEL BULLETIN, a U.K. travel trade publication, the prize package included: round trip airfare courtesy of British Airways; a luxury seven-day/six-night stay at The Shores Resort & Spa; tickets to performances by the London Symphony Orchestra during the city's award-winning Daytona Beach International Festival; a personal vehicle compliments of Enterprise Rent-A-Car; dining passes for various area restaurants; a complimentary spa treatment at the host resort and admission passes to the Daytona 500 Experience and Daytona Lagoon waterpark. CVB Hosts Spring Media Familiarization Tours In April and May, the Daytona Beach Area CVB hosted spring media familiarization tours to introduce the Greater Daytona Beach Area to travel journalists from throughout the U.S. and Canada.
The CVB's April media tour, titled, Culturally, Daytona Beach featuring the Daytona Beach International Festival, showcased the area's diverse cultural offerings. During the April 22-26 tour, eight participating journalists attended festival performances and activities, and toured the area's many museums and historical sites. 
On May 18-22, nine travel journalists participated on the CVB's African-American Heritage & Family Travel Media Tour. This tour provided the journalists an opportunity to visit the area's African-American heritage sites and family attractions, including Bethune-Cookman University, Freemaville's Mt. Moriah Baptist Church in Port Orange, the Black Heritage Museum in New Smyrna Beach, the Museum of Arts & Sciences, the Daytona 500 Experience, Daytona Lagoon, LPGA International, DeLeon Springs State Park, Jackie Robinson Ballpark, the Howard Thurman Home, Ponce de Leon Inlet Light Station & Museum, the Marine Science Center and more. The tour was rain challenged to say the least, but overall, received excellent reviews.
The journalists who participated on the tours contribute to a variety of publications including: Elite Wine, Food & Travel; Fodor's; Suburban Woman North Shore (Chicago); Louisville Courier Journal; Cincinnati Enquirer; Associated Press; Recommend; African-American Golfer's Digest; The Champion Newspaper; SoulofAmerica.com; JetsettersMagazine.com; andRV Passport America.
Many thanks to the Best Western Castillo in Ormond Beach, the Hilton Daytona Beach Oceanfront Resort and our attraction partners for assisting the CVB in hosting these tours! National Travel & Tourism Luncheon A Success More than 200 hospitality and tourism professionals and guests attended the Daytona Beach Area Convention & Visitors Bureau and the Hotel & Lodging Association of Volusia County's National Travel & Tourism Week luncheon event on May 13 at The Shores Resort & Spa.
The event is held annually to celebrate the substantial impact that the area's tourism and hospitality industry has on Volusia County residents and businesses. During the luncheon, local high school, Daytona State College and Bethune-Cookman University seniors were awarded $15,000 in scholarships. CVB Provides Summer of Learning for Local College Students Four local college students are gaining invaluable workplace experience as interns for the Daytona Beach Area CVB.
Daytona State College hospitality students Camilla Alves (Brazil), Candida Silva (Brazil) and Tommy Fitriadi (Indonesia) are shadowing various CVB staffers to learn more about the purpose, role and goals of destination marketing organizations.
Chadwick Leonard, a junior from Orlando majoring in public relations and advertising at Bethune-Cookman University, is an intern for the communications department and is assisting in enhancing the CVB's social networking efforts. Drop off Your Donations for United Way Spring Food Drive at the CVB 
The Daytona Beach Area CVB and the Hotel & Lodging Association of Volusia County are teaming up once again to collect canned goods for the United Way of Volusia-Flagler Counties' Spring '09 Live United Community Food Drive. Drop off your non-perishable food donations at CVB offices, 126 E. Orange Avenue, through June 21.
New CVB Members* The CVB welcomes each of the following new and returning businesses to its membership program: Lodging
-Comfort Suites, 1571 N. U.S. Highway 1, Ormond Beach
-Holiday Inn - LPGA, 137 Automall Circle, Daytona Beach
Attractions
-Daytona Segs on the Beach, 2 South Atlantic Avenue, Daytona Beach -Starlite Dining Cruises, 721 Ballough Road, Daytona Beach -Stetson Mansion Tours & Events, 1031 Camphor Lane, DeLand
Restaurants
-Thai Erawan, 219 E. Granada Blvd., Ormond Beach
-Wing Zone, 1025 N. Nova Rd., Suite 111, Holly Hill
Retail/Vendors/Other
-Granada Jewelers, 177 E. Granada Blvd., Ormond Beach
Transportation
-A Unique Occasion, 21 Squirrel Place, Palm Coast
*As of May 30, 2009 Web Watch Numbers: DaytonaBeach.com Unique Visitors Page Accesses
March 2009 135,511 643,027
April 2009 116,530 566,202
Visit Florida Welcome Center Promotions Each month, the CVB participates in promotional programs at the Visit Florida Welcome Center located at the Yulee intersection on Interstate 95. During specific promotional periods, Welcome Center Representative Marlene Smith staffs the Daytona Beach booth. All Daytona Beach area hotels and attractions are invited to participate in the promotions by supplying information for distribution. A nominal fee is required for participation. To learn how your business can participate, contact CVB Director of Membership & Promotions Roxanne Olsen at 386.255.0415, ext. 114 or rolsen@daytonabeachcvb.org. Upcoming Promotion Dates
June 20-21
June 26-27
July 1-3
July 18-19
July 30-31
August 4-5 Residents Tell Us Their Favorite 'Simple Pleasures'
In May, as a part of its commemoration of National Travel & Tourism Week, the Daytona Beach Area CVB sponsored the 'Simple Pleasures in the Daytona Beach Area' contest. To enter, residents submitted entries highlighting their favorite local pleasures in text, photo or video format. The entries were judged by members of the Volusia-Flagler chapter of the Florida Public Relations Association, as well as by communications department intern Chadwick Leonard. The contest's winners included: Text Category - Greg Blose, 'Feeding the Manatees at Manatee Island'; Photo Category - The McCormick Family, 'Cubby and Crew'; and Overall Winner - Suzanne Grill, 'My Dog Swims With Dolphins.' Grill, the grand prize winner, received a Daytona Beach Area Prize Package, featuring complimentary 3-day/2-night accommodations at the Daytona Beach Resort & Conference Center, dining certificates for the Ocean Deck Restaurant & Beach Club and Inlet Harbor Restaurant & Marina, discounts and upgrades at Ocean Walk Shoppes, attractions passes for Daytona Lagoon Family Fun Center, the Marine Science Center, the Museum of Arts & Sciences, Bongo Billy's Banana Boat Rides, and SpeedPark Motorsports. Blose and The McCormick Family each received an edible picture pop and two waterpark passes from Daytona Lagoon, two passes to the Museum of Arts & Sciences and its new Charles and Linda Williams Children's Museum, four passes to the Marine Science Center, and a CVB beach towel. All entries are available for viewing onwww.daytonabeachcvb.org .
Daytona Beach Area Convention & Visitors Bureau
126 East Orange Avenue | Daytona Beach, FL 32114 | | |
