HAAA contracts with Mid-Florida Marketing & Research to provide data collection related to economic impact, competitive market analysis, interpretation of national and regional research tudies, and special reports on unique situations affecting tourism in the Daytona Beach area. This important data helps to steer and measure HAAA marketing campaigns to ensure that the desired results and objectives are met.
Annual Research Projects:
Occupancy (OCC) and Average Daily Rate (ADR) Studies
Event Year-to-Year Analysis
Visitor Profiles
Conversion Studies
Focus Groups
Leisure Marketing Allocation:
Destination Campaign
| $ 1,699,785
| Production/Collaterals
| $ 455,000
| Fulfillment
| $ 368,000
| Research
Total
| $ 73,200
$ 2,595,985
| Below are copies of the CVB's Annual Report, for your perusal. Archived Annual Reports
 Annual Report 2004-2005
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