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The CVB contracts with Mid-Florida Marketing & Research to measure the economic impact of tourism and to gauge CVB programs and initiatives.

The area welcomes approximately 8 million visitors each year, with visitor expenditures now totaling $3.6 billion. The lodging industry pay $9.9 million in Volusia County ad valorem property taxes.

1990-2007 ADR and OCC Annual

ADR December 2004-2007
Average Daily Rate Report February 2008



May '08
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126 East Orange Avenue - Daytona Beach, FL 32114 | Tel: (386) 255-0415 Fax: (386) 255-5478
©2005 Daytona Beach Area Convention & Visitors Bureau