The CVB contracts with Mid-Florida Marketing & Research to measure the economic impact of tourism and to gauge CVB programs and initiatives. The area welcomes approximately 7.7 million visitors each year, with visitor expenditures now totaling $4.6 billion. The accommodations industry now pays more than $70 million annually in Volusia County ad valorem property taxes. Below are copies of the CVB's Annual Report, for your perusal. Below are copies of the CVB's Annual Archived Reports, for your perusal.
